SMS Marketing- inbound and outbound solutions

Adestra’s SMS solution allows you to broadcast and receive SMS to your database. When synchronised with list acquisition efforts, SMS is a very powerful method of reaching an audience which is on the move. From event attendees through to reaching the youth market, SMS is becoming a more and more established medium.

Creatively, you can embed links or phone numbers to facilitate a response. Companies such as William Hill are using SMS marketing for last minute pushes to their client databases to promote their last minute deals.

Working closely with the network operators, we ensure your messages will be delivered to your prospects around the world. Key features of the Adestra SMS Service:

Outbound:

• Broadcast up to 160 characters of text to your database. Messages can include links and phone numbers, and you can specify the name from which it is sent to reinforce branding
• Messages can be sent internationally to anyone with a handset compatible with a GSM network (most of Europe and the US. For more information on specific countries, please visit www.gsmworld.com )
• Full reporting of all send campaigns is provided allowing you to clean your lists and understand if you need to invest in your data acquisition.

• With a dedicated phone number, your clients can contact you through this channel. You can set up an automatic reply message to begin a conversation with your clients
• Full reporting is provided allowing you to build a database of potential clients, and collect feedback from those who send you messages

• Surveys: voting opinions to topical questions to build interactivity with a brand
• Prize Draws: Text to win competitions to both build a database
• Promotion: highlighting a topical product or service to audiences who are hard to reach or as part of an integrated campaign
• Information delivery: snippets of ‘breaking news’ driving people to a web site

For more information about our SMS broadcast services, please contact Henry Hyder-Smith.