Words and phrases that trigger Outlooks junk filters
Microsoft Outlook's junk word list is updated all the time. The purpose of this list is to give you a flavour of the kind of words that trigger your mail being labeled as SPAM. In the case of webmail systems such as Gmail or hotmail, triggering these rules will ensure your messages are either not delivered at all or delivered into the senders junk filters mail box and then automatically deleted after a certain amount of time.
Adestra recommend using a recognised email broadcaster (like Adestra) to ensure that your messages are run against the latest spam filters prior to being broadcast.
Main factors that trigger spam filters
1. Email messages not sent from a reputable sender
- To address contains email addresses starting “friend@”, “public@” and “success@”
- From address contains “sales@”, “success.”, “success@”, “mail@”, “@public”, “@savvy”, “profits@” or “hello@”.
2. Bad content within email message subject
- Subject contains “advertisement”, “!”, “$” or “free”
- Adult Content: Subject contains " xxx”, “over 18”, “erotic”, “adult en”, “sex”, “over 21”, “adult s”, “adults only”, “be 18” or “18+”.Subject contains
3. Bad content within Sent from address within email
- First 8 characters of From name are digits
4. Email message body trigger words
- No idea who recipient is: “Dear friend”
- money back
- cards accepted
- removal instructions
- extra income
- for free?
- for free!
- “Guarantee” when combined with either “satisfaction” or “absolute”
- order today
- order now!
- money-back guarantee
- 100% satisfied
- over 18
- over 21
- must be 18
- adults only
- adult web
- must be 21
- adult en
- 18+
- xxx
- xxx!
Email marketing campaigns sent through Adestra's email marketing system, (Adestra's Message Focus, today's best email marketing system), are optimised to provide feedback to marketers to help them get their messages beyond spam filters.
More information about our email marketing broadcast services
Adestra provide welcome tactical advice and input on our client's email marketing program. For more information about how we can work together with you to improve your email marketing, please contact us and ask us about our email marketing services
Adestras Message Focus
Adestra have a proven track record in providing email marketing tools, technology, strategy and support for a number of large corporate players.
From product delivery for large publishers through to tactical direct response promotions for travel providers, all clients always benefit from the shared best practice and knowledge our team have gained working within email marketing since 2000.
For an overview of Adestra's email marketing services, please see our email marketing system, Adestra's Message Focus or for a demonstration, please contact us
