5 ways to get better data quality at collection

1. Explain why you want their contact details

Tell sign-up why you want other data fields. Telling them they will receive information by email will encourage them to ensure their email address is accurate

2. Stay compliant with latest email marketing legislation

Keep up to date with the latest legislation and standards to ensure your data capture vehicles continue to be compliant

3. Check quality of email addresses etc on the form

The more fields collected, the more validation required to avoid bad input. The more validation leads to less completed forms and more abandonment. Collect only what you need. Asking for information that you have no use for, will increase form abandonment. Test your data set to see where the optimum is.

4. Future proof

Ensure you state how you will use data into the future. Future-proofing email addresses will allow you to rent/ sell lists whilst staying compliant with email legislation

5. Resource your email contact data cleaning operation

You need someone who actions requests to unsubscribe / ‘Mr Angry’s to ensure fast processing and keep your contacts happy.

More information on Adestra's email marketing services

Adestra provide welcome tactical advice and input on our client's email marketing program. For more information about how we can work together with you to improve your email marketing, please contact us to discuss your email marketing

Adestras Message Focus

Adestra have a proven track record in providing email marketing tools, technology, strategy and support for a number of large corporate players.

From product delivery for large publishers through to tactical direct response promotions for travel providers, all clients always benefit from the shared best practice and knowledge our team have gained working within email marketing since 2000.

For an overview of Adestra's email marketing services, please click here or for a demonstration, please contact us