Email Marketing Data Services

Top performing email marketing campaigns all have one thing in common–good data management. To help you make the most of your database, our consultants and campaign managers provide a number of strategic services to automatically manage all aspects of your email contact database.

Data Management

Adestra’s Client Strategy Consultants are on hand to advise on data use policies across your company and maximise the relevance of your email campaigns. We can help you implement best practice to future proof your database.

Data Collection

Use our sign up forms either in your web sites or on microsites to support double and single opt in strategies. Our Client Strategy Consultants can advise on tactics such as position, wording and measurement tools to minimise abandonment of forms, as well as strategy such as permission policies.

Data Enrichment

Conduct market research through online surveys to build profile information of your respondents. Alternatively, include links to pre-filled 'update my details' forms in your email templates.

With the most flexible database schema in the market you can hold and update as many details about your contacts as you wish. We also track every action a recipient performs in your email marketing campaign. This allows you to use the segmentation tools to build and deploy relevant targeting models based on behaviour, demographics or a combination of both.

Viral Marketing

Encourage member-get-member referrals and link to our forward-to-a-friend logic in your email broadcasts. Alternatively use our viral marketing solution to allow visitors to your web site to volunteer their colleagues and friends to build your lists.

Data Suppression

Adestra's MessageFocus includes the most flexible suppression management tools available. From single opt out pages to multiple level opt out permission centres, the process can be completely client branded. Suppressions are applied in real time at the point of send and operate on either email address or domain allowing you to suppress entire organisations.

Data Automation

We work with a large number of database providers and content management systems to integrate and automatically pass data feeds by a number of methods.

Our UK based technical development team are always on hand to work with clients to ensure any integration and automation projects are quick, accurate and work effectively. They have considerable experience in working with clients to satisfy their individual requirements, and all the developers originally responsible for writing Adestra’s MessageFocus still work with us today.

Data audits for quick wins

Our team of expert Consultants have performed data audits for a number of clients. This helps them build an action plan of the most appropriate data management program to help them achieve their goals.

All these strategic services are in addition to our Effective Email Marketing Data Management Training which is also available.

Contact us

We'd encourage you to talk to us about your individual data management challenges. Please contact us for more information