Best Practice Fax Marketing

Hints, tips and practical suggestions on how you can make the most of your fax marketing program. From fax marketing message design through to the reporting available on your fax marketing campaigns, this section is based upon Adestra's unique experience of working on over 3,000 (and growing!) campaigns.

Thought papers on fax marketing

• How to measure the ROI of your fax marketing campaigns

• Summary of Adestra Fax Marketing Benchmarking Study

• Stopping your fax marketing being annoying and perceived as SPAM

• Effective design and layout for fax marketing

• Fax Marketing: the original B2B viral medium

• Fax Marketing: optimising the 'quiet' B2B media

• Fax: the low cost alternative

• Adestra Briefing. The Fax Preference Service

• Fax Marketing: Serving multiple objectives

• How to conduct a successful fax marketing campaign

• Customising your faxes to target individuals

• Some home truths about fax marketing

Adestra's Fax Marketing Clinic

Send us samples of your fax marketing and one of our in-house fax experts will review it for free! We'll produce a detailed report giving you real feedback and suggestion ideas on how you can improve them.

We'll consider design, your data capture, your reporting and more.

Follow this link to find out more about Adestra's Fax Marketing Clinic

Adestra's fax marketing tools

Many marketing professionals are using Adestra’s fax broadcast capabilities to reach conference attendees, report buyers, theatre attendees and more. Working with our in house fax marketing specialist, your campaign receives the benefit of an expert eye optimising your creative. For more information, please contact us

Free fax marketing white paper

Based upon Adestra's unrivalled experience of broadcasting over 3,000 fax campaigns for an extensive and diverse B2B and B2C client list, this white paper includes:

• An overview of fax marketing
• Case studies of uses of fax marketing
• Best practice techniques to optimise your campaigns

To receive a free copy of this white paper, please contact us and state Fax Marketing Whitepaper within the Further Information section.

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