Email Marketing Best Practice

Making the most of your email marketing is a challenge facing most marketers. From B2C to B2B, from acquisition to retention, the different uses of the medium are vast. What is common to all are the technical challenges and the best practice learnings which marketers should understand the implement where possible to improve their campaigns

This email marketing best practice section includes case studies, practical advice and insight to help you improve your email marketing.

Data

• CASE STUDY: Online forms within email marketing

• 5 ways to get better data quality at point of collection Methods being used by Adestra clients to ensure their cost per acquisition for name is as well spent as possible

• How to measure the value of an email address Acquire profitable email addresses with this practical calculation

• Deliverability and your reputation ... the key is data management How confirmed opt in is the standard required for the best chance of delivery into the inbox

• CASE STUDY: using personalisation and dynamic content to improve response

Design

• The importance of a name How important is it to select the correct “sent from” address?

• Image blocking within html emails a briefing on image blocking- which webmail and versions of outlook do it, plus practical tips to ensure your messages are not ruined when it happens

• 10 tips to make your email newsletters festive! A checklist of things to be aware of when getting into the festive spirit with your email newsletters !

• Tips to make sure emails look good in different email systems a list of things you can do to make sure your emails look like you intended in different email systems

Deliverability

• CASE STUDY: Improving designs to improve deliverability

• Deliverability and your reputation ... the key is data management How confirmed opt in is the standard required for the best chance of delivery into the inbox

• Deliverability – improve it, or waste your marketing budget

• Deliverability is about your reputation Your reputation is the single most important element about whether your emails are delivered.

Workflow

• When is the right time to send email marketing?

• Not why, not who, nor what but when!When being relevant, “when” has a huge part to play. This article discusses when to send your promotions

• An introduction to auditing your email audiences Like magazine circulations, you can now have your email audiences audited. Steve Denner explains all

Reporting & Improvement

• 'Using relevant email to drive revenue' seminar summary _The main points of our presentation on “Using email to get relevant and to get incremental revenue” at eCommerce Expo.

• CASE STUDY: Extending the reach of your newsletter and driving additional revenue through resending email promotions to non-opens

• Remarketing is a new use for email marketing

• Measuring ROI on your email marketing Simple, yet effective methods of calculating return on investment to ensure your email marketing program works!

• What should you test? "Test, test, test!” is the direct marketing matra. This articles look s at how to decide what to test and steps to take to improve measures

• Is tracking open rates a waste of time? The advent of anti-spam and image blocking technology has seen the reliability of open rate measure reducing in accuracy. In off line marketing, this metric is never used, so why do email marketers pay such attention to it? This article looks at if there is any value in measuring your open rates or is it purely a distraction?

• Do you know your email marketing ROI? The largest ever census of UK email marketers discovered that 47% of marketers cannot measure their ROI on email marketing. Can you?

Contact us

We would welcome the chance to discuss your email marketing objectives and plans, and would encourage you to contact us.