Adestra - Marketing Agency Email Marketing Solution by Adestra

Adestra and Marketing Agencies

What is keeping your client's awake at night? Is it their email marketing?

Implementing an effective email marketing program is a journey, and one that we've undertaken with companies like BBC Worldwide, Rio Tinto, Informa, London Business School, and many more through our agency partners.

Each agency is fully able to call on any element of Adestra's technical, design, strategic, commercial and project management skills to fully support their clients. As part of this, we've developed a series of briefings to give you the questions your clients will ask–those that are keeping them awake at night.

A Strategic Opportunity

In the eConsultancy Email Marketing Census carried out in conjunction with Adestra, there are some startling facts about how marketing agencies are supporting their client's emails marketing.

A third of all agency clients are spending well over £10,000 per annum on the medium yet 40% cannot track their ROI. Of those that can, a third are returning ROIs better than 300%. Significant budgets are being spent online without tracking. With tracking this figure rises dramatically.

85% of agencies believe that their clients could improve their email marketing despite 57% of them using less than half of their ESP's functionality to support their client's activity. There are quick wins in ESP functionality which is readily available to significantly improve email marketing programs.

Agency Program

At Adestra we want to partner with Marketing agencies to help them take their client's email marketing programs to the next level, and in turn help them sleep at night.

Whether it is increasing ROI, closing the loop, saving costs, increasing campaign effectiveness or increasing resource utilisation through automation, Adestra want to provide our clients with the highest possible levels of value and return.

Partnering with Adestra in this way, means that everyone wins:

Your clients benefit through deploying marketing campaigns on a marketing platform specifically designed to optimise and accelerate the results ultimately delivering them higher ROI.

Your agency benefits by ensuring you have the tools and skills available to help reduce your campaign production time and increase your strategic planning time.

To help you on your way, we've developed a series of briefings covering the key questions

Adestra agency briefings

To find out more about our Agency program or more information on the briefings please either contact Paul Crabtree on paul.crabtree@adestra.com or Tel: 01865 24 24 25. Alternatively, complete the form below:

Salutation
First Name
Last Name
Your Job title
Your company name:
Your email address
Your telephone number

Helping you support your clients

We publish a number of briefings to help you better serve your clients. Get the answers to the questions your clients will ask, by selecting an option below

Acquisition: How to calculate how much to spend on new names

Brand/Design Integrity: How to ensure client's brand looks good in different email systems

Testing: what factors you should test and improve for the best returns

Multi-channel marketing: How email can compliment other off and online media

Models: Where to find benchmarking statistics to support your presentations

Are you looking to appoint a new Email Marketing Provider in the next 3 months?

Yes

How many emails would you like to send per month?

Comments

What would you like information about? Adestra have access to a wide variety of white papers and information on many aspects of marketing. Please tell us your areas of interest and Paul will contact you shortly!