Adestra strengthens Sales and Marketing team with 3x email experts

London–Adestra, the UK Email Service Provider, is rapidly growing as its Message Focus email marketing tool is adopted by digital agencies and leading industry players across many sectors. These include publishing, events organisers, retailers, travel companies and financial organisations.

To help manage this growth and identify further opportunities, the company has appointed three new staff in the last month:

Ellen Scott joins as Marketing Manager with over 8 years online and offline marketing experience under her belt. Previously at American Express and before that Informa, Ellen’s responsibilities are to focus on existing clients to help them add value, acquisition of new clients, developing industry awareness and brand building.

Having used Adestra’s Message Focus extensively in previous roles, she is keen to help others benefit: “I will be using this knowledge to communicate to other marketers that using MessageFocus can increase the effectiveness of their own email campaigns. It’s a product I personally believe in and I’m excited to be part of such an innovative company,” Ellen explains.

With a wealth of email marketing experience, Simon Cook joins Adestra from Responsys where he was Area Sales Manager, EMEA. In his new role as Business Development Manager, his responsibility is to develop Adestra's partner program to expand upon the excellent strategic support and specialist functionality it provides agency clients. Previously, he worked in marketing covering DM, Email, POS and production for a number of high profile Blue-Chip clients.

Also Jonny Moore has joined the sales team into a role which involves building new business for Adestra and account management. Jonny joins the company from eMedia (part of RBI) with six years digital marketing experience across email marketing, websites, search engine optimisation and online recruitment.

Paul Crabtree, Marketing Director at Adestra says:

“The growth of email marketing generally and the focus internally on this important channel by businesses means ESPs have a huge opportunity in the UK.

“We’re delighted to welcome Ellen, Simon and Jonny to the team bringing significant email marketing knowledge to the business. Not only are the account management and development staff now better positioned to work more closely with clients to help them succeed with their email marketing, we are also putting much more focus on building the Adestra brand in the UK and abroad.”

- ENDS –

- ENDS -

About Adestra Ltd

Fast, responsive and knowledgeable

Adestra is an email marketing agency with one aim–to be the email marketers' first choice partner. Working closely with our clients to meet their individual email marketing needs, Adestra provide ASP email marketing tools and email marketing bureau services to UK companies operating in the B2B and B2C marketplaces.

Adestra's Message Focus email marketing tool is today's best email marketing system and the only one designed for advanced email marketers. Web-based, this ASP application enables users to manage all aspects of their email marketing program–message design, data management, broadcasting for optimal deliverability and detailed reporting all through a secure web interface with no software installations.

Adestra’s product and corporate information is located at www.adestra.co.uk

Press Contact