Fax Marketing. Serving multiple objectives

Over the years, Adestra’s clients have been using fax communications for a large range of marketing objectives. Below are a summary of them:

• Market testing and market research

When rolling out a new product, test market opinion by conducting a survey through fax. Using simple tick boxes and getting completed questionnaires faxed directly back, you can quickly understand market opinions before committing considerable investment developing products.

• Updating your database

Personalise your communications to encourage people to clean their details and keep your database as current as possible. Through ‘title slugging’ sending a message to a “FAO Marketing Director” take advantage of a true viral medium

• Direct response

Embed direct response vehicles to encourage your prospects to interact with you. From “selling off the page” to driving people to enquire for more information, you can pre-fill forms, push people to web sites or get them to call your sales team.

• Cost-effective communication to peripheral prospects

An international medium without the costs of direct mail, fax marketing presents a cost effective method of communicating your marketing messages to your lower tier prospects. Using international broadcasts you can drive revenues from geographical markets that traditional direct marketing media render inaccessible.

• Deliver responsive marketing messages immediately

Responding to an event, news announcement or some other form of topical occasion with a marketing message has long since been perfected by companies including Easyjet and Virgin. From penalty misses in the World cup to politician’s revelations, communicating timely messages is impossible using traditional media. Fax marketing allows you to get your message out there immediately

• Targeting non-traditional markets

In certain industries such as medical, academic or local government where personal data is very hard to collect or email penetration is low, fax marketing provides the lowest-cost method of getting your message to your prospects

Adestra's fax marketing tools

Many marketing professionals are using Adestra’s fax broadcast capabilities to reach conference attendees, report buyers, theatre attendees and more. Working with our in house fax marketing specialist, your campaign receives the benefit of an expert eye optimising your creative. For more information, please contact us

Free fax marketing white paper

Based upon Adestra's unrivalled experience of broadcasting over 3,000 fax campaigns for an extensive and diverse B2B and B2C client list, this white paper includes:

• An overview of fax marketing
• Case studies of uses of fax marketing
• Best practice techniques to optimise your campaigns

To receive a free copy of this white paper, please contact us and state Fax Marketing Whitepaper within the Further Information section.