Fax. The low cost alternative

Fax marketing promotions are the most cost-effective and quickest way to communicate with your customers and prospects. There is simply a design cost (often your time) and a broadcast cost. No postage, envelopes, paper, printing, neither addressing nor labelling. Compared to postal campaigns, the cost savings are considerable.

The other main benefit of faxing compared to direct mail, is that you can be sure when your message is delivered. Postal strikes and delays in remote areas mean that some potential recipients may be waiting days for your communications to arrive and you in turn are waiting even longer for a response. Adding in factors such as using mail sort and other incentives, and your messages may take over a week to arrive.

When you do the financials, the impact on potential is clear. A marketing challenge, a lower cost per communication allows you to communicate:

• Either to the same people more often
• To more people within each campaign
• To the same number of people with a lower financial investment and hence risk

The corresponding effect on your ROI, is of course, down to the marketer’s skills in how they use fax. This all assumes a corresponding response performance as other media. This is a factor of your product, audience, message and timing. What is for sure is that many Adestra clients report marketing success, and continuously use our broadcasting services for multiple campaigns.

The proof is very much in the pudding, but with low per unit pricing, fax marketing broadcasts are very low cost and very low risk to experiment with the fax channel.

Adestra's fax marketing tools

Many marketing professionals are using Adestra’s fax marketing broadcast capabilities to reach conference attendees, report buyers, theatre attendees and more. Working with our in house fax marketing specialist, your campaign receives the benefit of an expert eye optimising your creative. For more information, please contact us

Free fax marketing white paper

Based upon Adestra's unrivalled experience of broadcasting over 3,000 fax marketing campaigns for an extensive and diverse B2B and B2C client list, this white paper includes:

• An overview of fax marketing
• Case studies of uses of fax marketing
• Best practice techniques to optimise your campaigns

To receive a free copy of this white paper, please contact us and state Fax Marketing Whitepaper within the Further Information section.